AIRBNB / SANDA
Belong Somewhere New.
Growth Marketing / Digital Experience / Content / Activation
The places we remember aren’t always defined by where we stayed.
They’re defined by the people we met, the neighbourhoods we explored and the experiences that made somewhere unfamiliar feel like home.
Belong Somewhere New connects destination storytelling, customer discovery and experience-led marketing around that simple human truth.
01 / THE CHALLENGE
From a place to stay to a sense of place.
Connecting inspiration, discovery and digital customer journeys in a competitive travel market. The challenge was to bring the emotional appeal of a destination into the practical experience of finding the right stay.
02 / THE APPROACH
Inspiration with a clear next step.
We brought together audience insight, destination content, customer journey strategy, growth marketing and experience design. Connecting what makes a place meaningful with how people discover and explore it.
03 / THE WORK
Every place has a story.
01
Destination storytelling
The Local Edit, A Place to Remember and The People Who Make the Place organised neighbourhood, property and community stories into an editorial direction.
02
Discovery & digital journeys
Marketing thinking connected audience insight, search, destination-led content and landing-page direction across inspiration, exploration and consideration.
03
Experience & activation
Our experience direction brought local discovery, neighbourhood guides and place-based storytelling into the wider marketing journey.
04 / THE OUTCOME